Freakonomics, A Rogue Economist Explores the Hidden Side of Everything

This book by economist Steven D. Levitt and New York Times writer Stephen J. Dubner was published in 2005, and I wish I hadn’t waited this long to read it. It describes how “experts” manipulate information to their advantage. Any person who intends to buy or sell a house or car or have a child educated should read this book.

The book is educational and interesting. There is a chapter titled “How is the Ku Klux Klan Like a Group of Real-Estate Agents?”Stetson Kennedy is the hero. He had Klan bloodlines, but went against the Klan after the black woman who raised him was beaten and raped after accusing a white trolley driver of shortchanging her. “So Kennedy decided—as any foolhardy, fearless, slightly daft anti-bigot would—to go undercover and join the Ku Klux Klan,” Kennedy took the Klan oaths, and one was, “Do you further swear to do all in your power to increase the white birth rate?” Kennedy’s first attempts to damage the Klan by telling officials of meeting plans failed. He then had the brilliant idea of enlisting the Adventures of Superman show. Kennedy gave the show a list of the Klan’s childish passwords. The show had several episodes of Superman combating the Klan. Children, including those of Klan members, were soon wearing capes and shouting “secret passwords while chasing others wearing pillowcases in a game called “Superman Against the Klan.” Klansmen were embarrassed, meeting attendance plummeted, and new applications for membership dropped to zero.

The discussion of Norma McCorvey will undoubtedly disturb readers. The authors were criticized by the entire political spectrum for what they wrote. Ms. McCorvey had given up two children for adoption, and was once again pregnant. She wanted a legal abortion, and a court case calling her Jane Roe was filed. The child had been born by the time the Supreme Court issued the Roe v. Wade ruling. She became a pro-life activist, but the ruling in her case allowed millions of women to have legal abortions. There were 750,000 abortions in the first year after Roe v.Wade, and it was estimated that half of those children, if born, would have lived in poverty, and would have been at risk of being criminals. The rate of violent crimes dropped despite universal predictions the rates were going to escalate out of control.

There are several educational tales. A study of real estate agents selling their own homes showed those houses remained on the market an average of ten days longer than homes they were selling for others. Their homes also sold for three percent more. That allowed them to pocket about $9,000 more on a $300,000 home. They had no incentive to hold out longer to put another $135 their pocket with the normal sharing of realtor fees to wait for a better offer.

There is a detailed analysis of teachers and the incentives given when their students do well on standardized tests. Some teachers earn the incentives by doing a good job of teaching while others cheat by giving the students longer than allowed or even changing answers using the eraser on the standard number two pencil. Students who have good teachers continue to test well while those who had teachers who cheated have lower scores from carefully monitored tests.

The authors give a few adages to explain the book: “Incentives are the cornerstone of modern life. The conventional wisdom is often wrong. Dramatic effects often have distant, even subtle causes. Experts…use their informational advantage to serve their own agenda. Knowing what to measure and how to measure it makes a complicated world much less so.”   

I can’t begin to describe all of the fascinating information derived by analyses of data described in the book. I’ve chosen the few samples given below.      

The amount of money spent is not the dominant factor in the outcome of elections. Americans spend more on chewing gum than on political campaigns.

The sales of car seats are more about successful marketing playing on the natural fear of parents than safety.

Baseball player Mark Grace said you aren’t trying if you aren’t cheating. Many people thought Grace had it right. Seven million children disappeared from the United States in 1987 after each child was required to have a Social Security number listed on income tax returns.

There is an interesting section describing how people attempt to attract attention on internet dating sites, and, not surprisingly, some of their self-descriptions are suspect. Less than one percent describes themselves as having “less than average looks.” It is also not surprising that “…men who say they want a long-term relationship do much better than men looking for an occasional lover. But women looking for an occasional lover do great.”

There is a detailed and disturbing discussion of crack cocaine dealers. Sudhir Venkatesh was sent by his graduate advisor into the Chicago ghettos to ask blacks a series of stupid questions about how they felt about being black. He miraculously survived and learned much about the dealers and their systems. The foot soldiers made on the average of $3.30/hour, and had a one in four chance of being killed during the four years he lived with them. They often asked Sid if he could perhaps get them a good job, such as working as a janitor at the University. The few people who made it to the higher ranks were very well paid, and all the foot soldiers took the risk for little pay on the outside chance they could make it to the higher status.

The final chapter of the book is about what effect on the names of kids on their lives. Two kids were named Winner and Loser, and the one named Loser became a respected New York policeman while the one named Winner spent most of his life in prison. Loser never hid from his name, although his friends typically called him “Lou.”  Beyond that, I was disinterested in this chapter.

The next to final chapter about what influences academic performance by school children is surprising. It isn’t surprising that the quality of teaching has the greatest influence. Other factors are counterintuitive. The statistics do not indicate taking kids to museums or reading to them is a positive. I think what the authors are missing is that the parents or grandparents taking the kids to a museum or reading to them is fun and rewarding for the parent or grandparent and the kid. I don’t care what the statistics show. We love the time with the grandkids. We doubt it hurts them that we relish our time with them, and don’t care that it doesn’t provide a statistically positive outcome for the grandchild.

Just Deserts

I originally researched this expression because my grandson asked me what it meant after hearing it as a joke on television. The question was “What is served at a celebration for someone getting what they deserve?” The answer was, “just deserts.” The expression does in fact mean someone receiving what they deserve. Wise geek says it is often misspelled as “just desserts.” The expression has been around for over a hundred years.

Wormwood Forest, A Natural History of Chernobyl

This book by Mary Mycio was given to me by a friend who told me I would love it. He was right. It describes the explosion at the Chernobyl Nuclear Plant in 1986 that scattered 20-40 tons of radioactive materials across large areas of the Ukraine, Belarus, and Russia. The area is designated the “Zone of Alienation,” and 350,000 people were evacuated and resettled. There are over four million people still living in areas that are contaminated with at least one curie of cesium per square kilometer. The book has detailed information about the levels of contamination of the Zone and the effects on the animals, plants, insects, and fungus. Many sections are difficult to read because of the amount of technical information. However, I’m glad I read it.

The book begins with a quote from Revelation to explain the title. The quote is about a star called Wormwood that falls on the earth “…and the third part of the waters become wormwood; and many men died of the waters because they were made bitter.” Chornobyl is the Ukrainian name for the wormwood plant and Chernobyl is “…the Russianized version…”   The wormwood herb and other plants have thrived since the reactor disaster. There have been effects, such as pine trees that have grown into distorted shapes called “pine bushes.”

It was believed people would never be able to enter many areas contaminated by the disaster, but the author joined the fad of “atomic tourism” by obtaining permits to tour the Zone wearing her camouflage protective clothing and dosimeter. She writes she was shocked to discover the area “…has become Europe’s largest wildlife sanctuary, a flourishing—at times unearthly—wilderness teeming with large animals…” There are large herds of wild boars, healthy populations of wolves and lynx because of the proliferation of their prey, wild horses, and a large variety of birds. The author observes that “…very little is known about the radioactive animals of Chernobyl. What is known is that there are many, many more of them than before the disaster.

The book is undoubtedly controversial in many aspects. For example the author writes although plutonium is a heavy metal and therefore toxic, the myth that it is the “…deadliest substance known to man…” is not accurate. There are other toxins such as arsenic that win that distinction. I expect the effects on people and the various species described in the book will reinforce the opinions of those who oppose nuclear power and the general absence of longer term devastating effects will reinforce the opinions of those who are proponents. One of the author’s tour guides observed that there has not been mutant animals in the zone. He admitted when pressed that “Because with wild animals, mutants die.” Toads and frogs often develop malformations when exposed to toxins, but those are seen more often in the United States than in the Zone.

There were hundreds of children exposed to radioactive iodine who developed thyroid cancer. However, “… perhaps one of the greatest mysteries is the disaster’s impact on people.” “Samosels,” or squatters, originally hid to prevent being evacuated from the Zone. They are dying at the expected ages despite being exposed to twice the maximum dose “allowed.” “Moreover, it seems impossible to tease the health effects of radiation out of the tangle of poverty, alcoholism, smoking, poor diet, and other factors that plague public health in the the places in the former Soviet Union that were unaffected by Chernobyl and that made life expectancy—especially among men—the lowest in Europe.” It is also observed the Samosels inhale “…too little plutonium to influence their dose.”

The “involuntary park” (a term coined by science fiction writer Bruce Sterling) appears to be proving wildlife will thrive after being made radioactive by cesium, iodine, strontium, and plutonium where there is little human activity. Touring the Zone converted the author from “…adamant opponent of nuclear energy to ambivalent support—at least for giving a window of time for reducing our dependence on fossil fuels…” She describes how she believed life would be mutated if it managed to survive the holocaust, but Chernobyl showed her a different view. The ghost towns are a “…tragic testimony to the devastating effects of technology gone awry. But life in the Wormwood Forest was not only persevering, it was flourishing.”  Of course there were and are numerous media ventures to “…exploit Chernobyl’s inherent spookiness.”

There are interesting bits of historical background about the areas impacted by the disaster. For example, it is mentioned that Stalin’s forced collectivization created an artificial famine in the Ukraine that starved ten million people to death in 1932-1933. There are also bits that were fun to read. One example is that the ugly blob that formed after the reactor meltdown cooled is called the “elephant foot.” The authorities wanted to take a sample, so a machine gun was fired at the blob until a chip came off.

One of my favorite passages in the book was a discussion of the author attending a third grade class trip to the New York Hall of Science. There was a terrarium with a sign: “The Impact of Radiation on Rats.” There was nothing in the terrarium except plants, and author decided the radiation had made the rats invisible. Another passage tells a joke about a “babushka” selling apples labeled “Chernobyl.” A passerby notes that no one will buy apples from there and is told people will certainly buy them for their husband, wife, and mother-in-law.

I was interested in the author’s willingness to expose herself to the radiation levels during her tours. She writes she did not wear a cumulative dosimeter. She calculated an estimated exposure of a few hundred millirems, which isn’t much, but she judged her exposure to be “enough.”

Anyone interested in taking a tour of the Zone of Alienation around Chernobyl should read this book. Approval for a visit is obtained by sending a fax to Chernobylinterinform.

I’m going to let the author have the final say with words written in her closing. “If a nuclear disaster really is …in your metaphoric backyard…it seems best not to think about it too much. Not, at least, until many years have passed, and the bountiful evidence of nature’s nearly miraculous resilience and recovery makes the thinking more bearable.”